… Lotion is socially constructed as feminine and so some men, attempting to avoid the prevailing insults of our time – gay, fag, bitch, pussy, douche, girl, and woman – are disinclined to use it.
You know who you are, guys.
Sunscreen is a category of lotion and so putting on sunscreen is equivalent to admitting you’re the sun’s bitch. Men are supposed to let the sun bake their face into a tough, craggy masculinity that says “yeah, I go outdoors and, when I do, I don’t give a shit.”
Because caring about one’s health is for pussies, some scholars argue that being male is the single strongest predictor of whether a person will take health risks. In fact, thanks in part to the stupid idea that lotion carries girl cooties, men are two to three times more likely to be diagnosed with skin cancer.
So, fine dudes, here’s some sunscreen for men. For christ’s sake.
along the lines of gendered marketing— the names of men’s perfume are hilarious. it’s like the marketing people in charge had a brainstorm session where they had to come up with as many different ways to reassure consumers of the masculinity of the product. like “oo how about l’homme… or le male…. mm what about something short and sweet like man. wait no, i got it—monsieur”